xretarget’s components for success
5 factors for long-term success in retargeting
xretarget incorporates five important factors into its user-sensitive, brand-compatible retargeting strategies, which promise success from the view of both sales and strategic marketing:
1. Data mining:
Multi-phase, intelligent analysis and selection yields an ideally coordinated, varied and tempting product offer. It is presented to the user with banners featuring a new quality of design, which stimulate interest and the emotions. The user is coaxed to click and & buy. And this makes shopping fun!
2. Brand-compatible communication
Companies have to convey their brand worlds and marketing strategies in retargeting, too. With xretarget the products advertised are presented in a brand-compatible design that is adapted to the user. A focus on categories, occasions and seasons provides a foundation for the creative planning of emotional campaigns.
3. Conversion-based billing forms:
With CPO, CPL and revenue share, we assume responsibility for a good relationship between our clients and their users in the long term. These billing forms call for very user-friendly retargeting, as users are only prepared to buy if they feel they have been approached in the best possible way. And only then do you have to pay for our services.
4. Media purchasing
Data mining is used to analyze limits in user-sensitive and user-friendly frequency capping and applied by individual marketers. Advertising exposure remains within an acceptable framework so that users view the banner as positive. Users also appreciate the placement of banners on quality pages primarily supplied by xplosion. Consequently, the interests of both the users and the company responsible for the advertising receive equal consideration.
5. Information:
User information on data protection and the opt-out function is also a key element of xretarget to ensure user satisfaction. The letter ‘i’ in the banner, which is conventionally used within the industry, indicates information about the advertising placement. Users find out why they are receiving individual product recommendations and also that no personal data are being stored. They are guided directly to the opt-out function and can simply decide not to have any further xplosion banners displayed.
