The difference
Retargeting – technology that calls for clever use
Usual methods in retargeting involve creating profiles of search and purchasing behaviour and then inserting the products users have looked at into standard banners. This has drawbacks. Firstly, it means that users only receive one single product category to choose from. They quickly reach saturation point and lose interest in the many similar items offered. Secondly, they experience the ‘Big Brother’ effect, in which they feel like they are being watched. Instead of looking up the items presented, they ignore the offers and may never access the shop again.
xretarget pursues a strategy that differs fundamentally from conventional retargeting. In addition to putting together a profile of search and purchasing behaviour, it is also based on knowledge from data mining and the emotional appeal of the campaigns.
On the following pages you can find out what this means and what effect it has.
Five factors for long-term success in retargeting:
xretarget’s components for success
High user satisfaction, high conversion rate:
