xretarget: because only satisfied customers bring success to your retargeting
Retargeting has become one of the mainstays in performance marketing. Personalized banners are highly relevant for Web surfers and thus increase click rate and conversion – efficiently measurable!
Retargeting is also successful because of its success-based billing models.
Yet caution is also required: many users respond defensively to aggressive retargeting. Consequently, if you wish to secure a positive perception of your company – for the long term as well – you need an intelligent retargeting solution.
xretarget combines the benefits of retargeting with the wishes and needs of the users and thus has a sustainable effect. This is because xretarget unites five factors that are essential for retargeting to be user-friendly and hence successful in the long term:
- Multi-phase, intelligent analysis and selection to make the best possible product recommendations (data mining)
- Brand-compatible and emotive communication (banner design)
- Consistent frequency capping for sensitive exposure to advertising and awareness of quality in media purchasing
- Conversion-based billing forms (CPO, revenue share) for a working relationship based on partnership and geared towards success
- Transparent information on data protection and opt-out function
The consequence: the brand remains free of excessive advertising exposure and thus retains its positive image. Performance figures are secured over the long term.
Find out more about how we use these factors for the success of your retargeting measures.
Success components in xretarget
