Retargeting the smart way.
Without retargeting, more than 95% of your advertising expenditure simply disappears unused. This is because most visitors leave your website without having bought or booked anything. Retargeting is your chance to meet your potential customers again at many sites on the Internet and generate sales with them.
xretarget – intelligent retargeting approaches visitors to your website with strategies that have an ideal effect on user satisfaction and conversion rate.
The methodology behind retargeting
While they visit your website, users indicate particular interests. Retargeting analyzes the visitors’ search and purchasing behaviour and uses it as the basis to make an individual product recommendation. The retargeting system works out the recommendation and integrates it into a banner for each individual user in real time.
The secret lies in the diversity of items
When they create ad banners, retargeting systems only take into account the products the user has actually looked at. This leads to banners being displayed that always have the same contents. Users feel as if they are being watched – the ‘Big Brother’ effect arises.
We show you the way to an intelligent, user-sensitive retargeting system with an ideal customer approach.
It doesn’t merely display the items viewed in an unspecific banner but creates an exciting diversity in terms of banner appearance and content. The selection is based on established knowledge from data mining.
We use data mining to make retargeting intelligent and emotional. The special benefit for you is that we bill you on a conversion basis!
